ChenzonHub project details
Enhancing E-Commerce UX for Higher Conversions
Industry
E-Commerce & Retail
Client
Online Shop
Start Date
Jan, 2024
The problems
Simplifying the Shopping Experience for Increased Sales
An online is a growing e-commerce platform in Cyprus, offering a diverse range of products from fashion to home essentials. Despite its competitive pricing and quality selection, the company struggled with high cart abandonment rates. Customers found the checkout process cumbersome, leading to frustration and lost sales. Additionally, poor website navigation made it difficult for users to find products efficiently. To boost conversions and customer retention, the Online shop needed a seamless and intuitive user experience.
1. Complex Checkout
Too many steps in the checkout process led to drop-offs.
2. Poor Navigation
Customers struggled to find products quickly and easily.
3. Slow Load Times
Website performance issues frustrated users and increased bounce rates.
4. Lack of Mobile Optimization
The shopping experience was inconsistent on mobile devices.
Our approach
A Frictionless Shopping Journey
To improve user experience and drive sales, we implemented key enhancements focused on simplicity and efficiency.
- Checkout Optimization - Reduced steps, enabled guest checkout, and simplified payment options.
- Navigation Improvements - Introduced a more intuitive menu and smart search filters.
- Website Performance Boost - Optimized load times for a smoother browsing experience.
- Mobile Responsiveness - Enhanced mobile design for a seamless shopping journey across devices.
E-shop result
A More Engaging and Profitable Platform
Following the improvements, the Online shop experienced a 15% reduction in cart abandonment and a 10% increase in conversion rates. The checkout process became faster and more user-friendly, resulting in fewer lost sales. Customers found it easier to navigate the website, leading to longer session times and higher engagement. With a fully optimized and responsive platform, ShopCy Online is now positioned for sustained growth and improved customer satisfaction.
* All photos are for presentation purposes only and not related to the actual client. Due to an NDA, we cannot disclose the client’s name or brand.
Location:
ChenzonHub Consultancy
Alexandroupoleos 34
8027 Paphos
Cyprus,
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Registration Office:
Chenzon International
Registration date: 04/04/2013
Registration number: EE 38821
Gov. office: Cyprus Registrar Of Companies.
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