chenzonhub project details
Crafting a Strong Visual Identity for a Tech Startup
Industry
Technology & Startups
Client
IT Company
Start Date
Jun, 2021
the problem
Establishing a Bold and Recognizable Brand Presence
The company is a newly launched tech startup in Cyprus, specializing in innovative software solutions for businesses. Despite having a strong product offering, the company struggled to make an impact in the market due to its weak brand presence. The lack of a cohesive visual identity, an unpolished website, and unclear messaging made it difficult to attract and retain potential clients. To gain credibility and stand out in a competitive industry, the company needed a compelling and professional brand identity.
1. Weak Branding
The startup lacked a distinct and recognizable visual identity.
2. Unprofessional Website
The existing site failed to engage visitors and communicate value.
3. Unclear Messaging
- No strong brand voice to resonate with the target audience.
4. Low Lead Generation
The weak brand presence resulted in limited customer inquiries.
our approach
Building a Powerful Brand Identity
To establish the IT company as a credible and appealing brand, we focused on creating a strong and consistent visual identity.
- Logo & Branding Design - Developed a sleek, modern logo and brand colour palette.
- Professional Website Creation - Designed an intuitive, visually striking, and user-friendly site.
- Refined Brand Messaging - Crafted clear, compelling content that aligned with the company’s vision.
- Lead-Driven Visual Strategy - Optimized brand visuals and layout for better engagement.
IT company's result
A Recognizable & High-Performing Brand
Within two months, the company saw a 40% increase in website traffic and a 20% boost in lead generation. The new branding gave the company a professional and cohesive look, making it more appealing to its target market. The improved website not only attracted more visitors but also kept them engaged, leading to higher conversion rates. With a solid visual identity, the IT company is now well-positioned for long-term growth and market success.
* All photos are for presentation purposes only and not related to the actual client. Due to an NDA, we cannot disclose the client’s name or brand.
Location:
ChenzonHub Consultancy
Alexandroupoleos 34
8027 Paphos
Cyprus,
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Registration Office:
Chenzon International
Registration date: 04/04/2013
Registration number: EE 38821
Gov. office: Cyprus Registrar Of Companies.
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