ChenzonHub project details
How We Transformed a Declining Business into a Market Leader
Industry
Security Services
Client
Nicosia
Start Date
Sept 2019
the problems
The Challenge: Declining Sales & Market Struggles
A security company in Cyprus faced a significant drop in sales, struggling to attract new clients and retain existing ones. The company lacked effective sales strategies, a strong digital presence, and customer engagement tactics to compete in an evolving market.
1. Weak Sales Process
The team lacked structured training, leading to low conversion rates.
2. Limited Service Offerings
The company relied on outdated packages, failing to meet modern security needs.
3. Poor Online Visibility
Minimal digital marketing efforts resulted in low brand awareness.
4. No Referral System
A lack of customer incentives reduced word-of-mouth growth.
Our approach
Data-Driven Consulting for Growth.
At ChenzonHub, we applied a strategic, hands-on approach to analyze sales performance, enhance branding, and optimize operations, ensuring sustainable business growth.
- Sales Process Optimization - We refined the sales pipeline and introduced structured training.
- Service Diversification - The company launched new, in-demand security solutions to attract a wider audience.
- Enhanced Digital Strategy - A stronger online presence and targeted marketing campaigns increased visibility.
- Referral Program Implementation - Rewarding existing clients encouraged referrals, boosting sales.
Company's result
Stronger Sales & Market Positioning
With improved strategies, digital marketing efforts, and service enhancements, the company saw higher conversion rates, stronger brand credibility, and long-term growth potential. Sales rebounded, and the company became more competitive in Cyprus’s security industry.
* All photos are for presentation purposes only and not related to the actual client. Due to an NDA, we cannot disclose the client’s name or brand.
Location:
ChenzonHub Consultancy
Alexandroupoleos 34
8027 Paphos
Cyprus,
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Registration Office:
Chenzon International
Registration date: 04/04/2013
Registration number: EE 38821
Gov. office: Cyprus Registrar Of Companies.
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