ChenzonHub project details
Why This Cyprus Retailer Ditched In-House Marketing; and Never Looked Back.
Industry
Retail
Client
Limassol
Start Date
Feb 2025
the problems:
A Familiar Struggle in the Retail World.
A well-known mid-sized retail company in Limassol was facing a common yet daunting challenge – its in-house marketing team was falling short. Despite efforts, they couldn’t sustain consistent results, lacked technical expertise in performance marketing, and struggled with evolving digital strategies.
While competitors embraced outsourced consultants and saw fast improvements in sales, customer engagement, and efficiency, this retailer was hesitant. But as their competitors began showing up first on Google, increasing online conversions, and launching sleek campaigns, the pressure to keep up became impossible to ignore.
Their bottlenecks included:
– Inconsistent brand messaging across channels.
– Lack of marketing automation.
– Slow campaign rollout times.
– High costs and limited ROI from salaried staff.
And the biggest fear? Being left behind as customers flocked to smarter, faster, leaner competitors.
1. Rising Internal Costs
In-house marketer salaries + tools = high monthly overheads with unclear ROI.
2. Low Campaign Output
Limited creative and strategic execution meant missed seasonal campaigns.
3. Competitive Lag
Competitors were partnering with consultants and scaling digital presence fast.
4. Stagnant Revenue
Marketing efforts weren’t translating into conversions or meaningful growth.
Our approach
Smart, Scalable, and Results-Oriented.
Once they approached ChenzonHub, we conducted a fast yet deep assessment of their marketing operations. Our client-centric model allowed us to offer tailored business consulting and outsourced growth solutions – without adding any internal headcount.
We replaced bloated processes with agile strategies and introduced a results-focused system that didn’t just save time – it generated revenue.
Our methodology included:
- Operations Audit: We uncovered hidden inefficiencies in their sales funnel.
- Performance-Driven Campaigns: Introduced data-driven strategies that could scale on demand.
- Brand Realignment: Ensured consistent identity across all platforms, both online and offline.
- Marketing Automation: Set up tools to handle abandoned cart recovery, loyalty reminders, and reviews.
- Micro-Branding Tactics: Focused on audience segments with laser-targeted content.
- Weekly KPI Reporting: Transparent progress tracking and decision-making support.
Company's result
Outsourcing Their Growth Was a Turning Point.
Within 3 months, the retailer experienced major shifts – not just in revenue but in mindset. They realized they didn’t need a full-time marketer; they needed a smart, accountable, external partner.
The impact:
💰 18% increase in revenue within one quarter.
⏱️ Reduced campaign rollout time from 3 weeks to 5 days.
📉 Cut monthly marketing costs by over 40%.
🔁 Customer retention improved via smart segmentation and remarketing flows.
When you see your competitors leap forward, it’s no longer a question of if you should adapt – it’s a matter of how fast.
This retail brand chose speed, agility, and results over tradition. And now? They’re no longer worried about being left behind.
Are you next?
* All photos are for presentation purposes only and not related to the actual client. Due to an NDA, we cannot disclose the client’s name or brand.
Location:
ChenzonHub Consultancy
Alexandroupoleos 34
8027 Paphos
Cyprus,
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Registration Office:
Chenzon International
Registration date: 04/04/2013
Registration number: EE 38821
Gov. office: Cyprus Registrar Of Companies.
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